---
title: The state of dark data
description: Download this white paper to discover how Industry Leaders Reveal the Gap Between AI’s Potential and Today’s Data Reality.
---

[Blog ](https://www.novipro.com/blog)

# [The state of dark data](https://www.novipro.com/blog/the-state-of-dark-data)

 Written by [Splunk](https://www.novipro.com/blog/author/splunk) | May 20, 2019 4:00:00 AM

Dark data may be the **biggest untapped resource in business today**. Dark data, which includes the “data exhaust” generated as a byproduct of our online lives, is all the unknown and untapped data across your organization, generated by systems, devices and interactions. Maybe it’s siloed off somewhere; maybe the format or metadata is inconsistent. Maybe no one’s figured out what to do with it. Maybe you literally don’t know it exists.

This report is based on a **survey conducted in seven countries** by TRUE Global Intelligence. The respondents are global business and IT executives and managersengaged with how their organizations collect, manageand use data.

[View full post](https://www.novipro.com/blog/the-state-of-dark-data)

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